IPE

NuMorph AI

Website & Brand Visibility Optimization (SEO & GEO)

NuMorph AI builds low-power, brain-inspired neuromorphic sensors and chips for autonomous vision sensing at the edge. Its website currently has no SEO strategy, neither for traditional search engines nor for AI systems like ChatGPT, Gemini, and Claude, which increasingly answer questions directly instead of just linking to sources.

Initial Situation

The site was built by the founder himself, before any SEO or GEO strategy existed.

By the Numbers

  • ~400 words is all the live site currently offers an AI system to read
  • Zero structured data (JSON-LD) anywhere on the site, the single biggest lever for AI systems to recognize who NuMorph even is
  • Assessed using four independent tools across both classic SEO and GEO, to avoid relying on a single tool’s bias

Goals

  • Make numorph.ai understandable and citable by AI search engines, not only Google
  • Prioritize visibility on Perplexity, Claude, Gemini, and Copilot, the tools NuMorph’s technical and business audience actually uses, with ChatGPT as lower priority
  • Fix technical SEO gaps: structured data, meta tags, crawlability
  • Select and implement tools within a strict zero-budget constraint
  • Hand over a working monitoring setup the sponsor can run independently after the six weeks

Deliverables

  • A documented comparison and selection of open-source GEO and SEO tools, using a weighted scoring method
  • GEO adjustments implemented on the live site (structured data, crawler files, content structure)
  • SEO fixes implemented on the live site (meta tags, headings, internal links)
  • Monitoring setup with an installation and usage guide, including visitor and company identification where feasible
  • Full project documentation including lessons learned

Our Approach

We compared tools for both GEO and SEO through a structured, weighted analysis rather than picking by feel, and implemented the winning tools directly on the live site through backend access provided by the founder.

Beyond the Desk

TGIF with NuMorph AI, Silicon Valley, August 2026. Two separate HSLU teams, ours working on SEO and GEO, the other on marketing and the technical whitepaper, both building for NuMorph AI this summer, got together for beer, finger food, and conversations that ranged from Dr. Srivastava’s NASA stories to new business ideas. A good reminder that behind the utility value analyses and cPanel logins, this is still a handful of people building something from scratch.

Client | NuMorph AI Inc.
Duration | Six weeks, July to August 2026
Team | Claudio Schmidlin, Nicola Willisch, Homere Mehari
Supervision | Dr. Christian Schucan & Benjamin Emmenegger HSLU